I partnered with InnoGreen to update and redesign their visual identity, a wide range of marketing materials, and a website that reflects their mission: improving quality of life with the help of nature. A major inspiration for the new visual direction came from their freshly launched Koivu product range, which features rounded corners and high-quality Finnish birch plywood. A bold colour palette was paired with subtle playfulness - bringing energy, warmth, and clarity to the identity while staying true to their sustainable ethos. We ditched the previously used main brand colour, green, as it's already present in the brand’s imagery and name. A key aspect of the project was that the design system could adapt to a wide range of applications and evolve with them into the future.